--- title: Welcome to the Utah DMC Blog | Bryan Phelps (4) description: Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. (4) --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## Bryan Phelps ### Recent Posts by Bryan Phelps: ## [How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Apr 23, 2018 9:49:03 AM [![How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018](https://www.utahdmc.org/hubfs/SLCSEM%203.21.18-1.png)](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand) # How to Use UX & AI to Improve User Experience Amber Sawaya’s, EVP UX & Product, [Zorroa](https://zorroa.com/), was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions. Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry. [Continue Reading](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand) [0 Comments](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand#comments-listing) Topics: [strategy](https://www.utahdmc.org/blog/topic/strategy) [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) [personal branding](https://www.utahdmc.org/blog/topic/personal-branding) - [Tweet](https://twitter.com/share) ## [Driving Leads & Conversions with Facebook & Instagram - February 2018](https://www.utahdmc.org/blog/driving-leads-conversions-with-facebook-instagram-february-2018) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Mar 2, 2018 4:15:30 PM [![Driving Leads & Conversions with Facebook & Instagram - February 2018](https://www.utahdmc.org/hubfs/sweta%20patel%20%26%20susan%20wenograd.jpg)](https://www.utahdmc.org/blog/driving-leads-conversions-with-facebook-instagram-february-2018)   [Continue Reading](https://www.utahdmc.org/blog/driving-leads-conversions-with-facebook-instagram-february-2018) [0 Comments](https://www.utahdmc.org/blog/driving-leads-conversions-with-facebook-instagram-february-2018#comments-listing) Topics: [social media](https://www.utahdmc.org/blog/topic/social-media) [social media optimization](https://www.utahdmc.org/blog/topic/social-media-optimization) [social media advertising](https://www.utahdmc.org/blog/topic/social-media-advertising) [paid social](https://www.utahdmc.org/blog/topic/paid-social) - [Tweet](https://twitter.com/share) ## [The State of Marketing in Utah Panel - January 2018](https://www.utahdmc.org/blog/the-state-of-marketing-in-utah) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Feb 8, 2018 2:17:23 PM [![The State of Marketing in Utah Panel - January 2018](https://lh6.googleusercontent.com/x1q8qwAgSuxM2DKxzxl_CfKmgCfQp2qfmgUh1V1AiSBT7tmcSd1jFYeA844JQZuLHI4fAbAYxGZvuwWcdsWVX1y3bQswXMrqQDCPJFGINhAOTHS-3gX_CF-gqEBRqXG5mKm7xZoM)](https://www.utahdmc.org/blog/the-state-of-marketing-in-utah) Marketers from all over Utah gathered together in Salt Lake last week in Club 50 West to kick off SLC | SEM in 2018. Elisabeth Osmeloski, co-founder of SLC|SEM, started the meeting going over industry statistics between males and females. There was gender comparison of education, experience, and salaries across the industry. [Continue Reading](https://www.utahdmc.org/blog/the-state-of-marketing-in-utah) [0 Comments](https://www.utahdmc.org/blog/the-state-of-marketing-in-utah#comments-listing) Topics: [slc|sem](https://www.utahdmc.org/blog/topic/slcsem) [SEM trends](https://www.utahdmc.org/blog/topic/sem-trends) - [Tweet](https://twitter.com/share) ## [Conversion Rate Optimization Hacks & A/B Testing Fails - November 2017](https://www.utahdmc.org/blog/conversion-rate-optimization-hacks-a/b-testing-fails-recap) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Feb 8, 2018 2:16:43 PM [![Conversion Rate Optimization Hacks & A/B Testing Fails - November 2017](https://lh3.googleusercontent.com/ROovlj6XNMFpTsbPfjHoStV1Qa55cuKh3L39fgwSU-DAUpyUK8IguvX6Sh7YYowouaWfAmcHu7r3CWv2b4xu1DSzeX9KE6SO1dMNQSdXfdpvA5o8RHgEryTxwenZ22XB5B2S9Cke)](https://www.utahdmc.org/blog/conversion-rate-optimization-hacks-a/b-testing-fails-recap)   [Continue Reading](https://www.utahdmc.org/blog/conversion-rate-optimization-hacks-a/b-testing-fails-recap) [0 Comments](https://www.utahdmc.org/blog/conversion-rate-optimization-hacks-a/b-testing-fails-recap#comments-listing) - [Tweet](https://twitter.com/share) ## [Industry Pricing Survey with John Doherty \[DMC Recap\]](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 21, 2017 10:00:00 AM [![Industry Pricing Survey with John Doherty \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Images/John-Doherty---DMC-2017.jpg)](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty) John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer ([Credo](https://www.getcredo.com/)). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did. [Continue Reading](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty) [0 Comments](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty#comments-listing) Topics: [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [John doherty](https://www.utahdmc.org/blog/topic/john-doherty) [agency](https://www.utahdmc.org/blog/topic/agency) - [Tweet](https://twitter.com/share) ## [Building a Personal Brand with Mel Carson \[DMC Recap\]](https://www.utahdmc.org/blog/building-personal-brand-mel-carson) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 20, 2017 10:00:00 AM [![Building a Personal Brand with Mel Carson \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Mel-3.jpg)](https://www.utahdmc.org/blog/building-personal-brand-mel-carson) Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge! [Continue Reading](https://www.utahdmc.org/blog/building-personal-brand-mel-carson) [0 Comments](https://www.utahdmc.org/blog/building-personal-brand-mel-carson#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [personal branding](https://www.utahdmc.org/blog/topic/personal-branding) - [Tweet](https://twitter.com/share) ## [Give Your Content a Sense of Repurpose with Casie Gillette \[DMC Recap\]](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 19, 2017 10:00:00 AM [![Give Your Content a Sense of Repurpose with Casie Gillette \[DMC Recap\]](https://www.utahdmc.org/hubfs/Casie.jpg)](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) [Continue Reading](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) [0 Comments](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette#comments-listing) Topics: [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [casie gillette](https://www.utahdmc.org/blog/topic/casie-gillette) - [Tweet](https://twitter.com/share) ## [Finding Wins (Across SEO and PPC) with James Svoboda \[DMC Recap\]](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 18, 2017 10:00:00 AM [![Finding Wins (Across SEO and PPC) with James Svoboda \[DMC Recap\]](https://www.utahdmc.org/hubfs/James.jpg)](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) [Continue Reading](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) [0 Comments](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda#comments-listing) Topics: [ppc](https://www.utahdmc.org/blog/topic/ppc) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [James Svoboda](https://www.utahdmc.org/blog/topic/james-svoboda) - [Tweet](https://twitter.com/share) ## [Social: A Real-time View into Your Customer with Joe Martin \[DMC Recap\]](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 17, 2017 10:00:00 AM [![Social: A Real-time View into Your Customer with Joe Martin \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Joe.jpg)](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin) For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future. [Continue Reading](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin) [0 Comments](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin#comments-listing) Topics: [social media](https://www.utahdmc.org/blog/topic/social-media) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [joe martin](https://www.utahdmc.org/blog/topic/joe-martin) - [Tweet](https://twitter.com/share) ## [Tips For A Successful Split Test Program with Justin Rondeau \[DMC Recap\]](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 16, 2017 10:00:00 AM [![Tips For A Successful Split Test Program with Justin Rondeau \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Justin-2.jpg)](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau) [Continue Reading](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau) [0 Comments](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau#comments-listing) Topics: [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [Justin Rondeau](https://www.utahdmc.org/blog/topic/justin-rondeau) [conversion rate optimization](https://www.utahdmc.org/blog/topic/conversion-rate-optimization) - 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