Rob Johnson

The Top 5 Mistakes I Made Replatforming A Multimillion Dollar eCommerce Website
During one of our breakout sessions, we had the pleasure to hear from Rob Johnson at Deseret Book. Rob’s presentation was titled “The Top 5 Mistakes I Made Replatforming A Multimillion Dollar eCommerce Website.”
Rob was in charge of transitioning the 10+ year old Deseret Book eCommerce platform to a new one—one from this century. So far in 2015, they have had their hands full of different tasks to get this new platform up and running.
So far in 2015 they:

Jessie Mamey is the Vice President of Digital Acquisition at Revana Digital. In her presentation she talked about harnessing the power of omni-channel data for acquisition in SEM and display. Jessie spoke about how the customer experience has changed over the years, but it is still all about the customer. As you look at the customer journey, it is important to define your objective and understand what the customer is interested in. Focus on answering the questions they have (even ones they may not have asked yet). What you know about your customer is important only if you know how to turn that insight into action. Through gathering data about your customers, you can focus your vision on what you are trying to accomplish, decide what really matters, and which direction to go in to drive performance and better serve the customer. Targeted data can also help businesses identify high, mid, and low segments. This allows you to make better decisions about where to spend your budget and to create custom content tailored to specific customer bases.
In the end, as you move forward in developing a strong customer experience, you need to clarify your objectives, ask questions which result in action, centralize data and develop feedback loops.

Duane Forrester has over 15 years’ experience in the search, social and digital marketing fields, and is also the author of 
How To Make Money With Your Blog and
Turn Clicks Into Customers. He has a background in SEO, PR, and marketing. Duane spoke to us about the quickly changing ways that we interact with data and machines, and how we as marketers should pay attention.

For our final keynote of DMC 2015, we were honored to hear from Lee Odden, the CEO of TopRank Online Marketing. In addition to hearing from Lee, all of our attendees were given a copy of his book,
Optimize. Lee spoke to us on being the best answer through integrated marketing campaigns. Instead of optimizing to search, Lee has decided to be accountable to experiences. Things have become a lot more complex, and there’s a lot more data to consider than ever before. This is confusing not just for marketers, but also for customers. Here are Lee's best tips for creating great experiences online.

We did it! SLC|SEM pulled off our first all-day digital marketing conference. We had an awesome time connecting with Utah’s digital marketing community and we hope to make this an annual event. A huge thanks to everyone who made this possible—attendees, sponsors, SLC|SEM board members, and of course our outstanding speakers. One of our favorite parts of the day was seeing the variety of attendees. Some were SEOs, some were business owners, some were social media gurus, some were UX developers, but everyone was invested in digital marketing in one way or another. It was an important reminder that our industry thrives on these diversified skill sets. We all have something to bring to the table.

8:00 am
Breakfast & Networking (Patio Lounge on 3rd Floor)
9:00 am Welcome
9:30 am Keynote Speech by
Cyrus Shepard (Main Ballroom)
10:30 am
Scott Baird (Main Ballroom)
Luciano Pesci (Big Leap Meeting Room - 2nd Floor) Garret Stembridge / Jordan Kasteler (Content Hook Meeting Hall - 3rd Floor)
11:15 am
Matt Siltala (Main Ballroom) Jana Francis (Big Leap Meeting Room - 2nd Floor) Rick Galán (Content Hook Meeting Hall - 3rd Floor)
12:00 pm
Lunch/Expo
1:00 pm
Keynote Speech by David Locke (Main Ballroom)
2:00 pm
Mike Templeman (Main Ballroom) Rob Johnson / Dallin Price (Big Leap Meeting Room - 2nd Floor) Jessie Mamey (Content Hook Meeting Hall - 3rd Floor)
2:45 pm
Chris Dayley /
Bryant Garvin (Main Ballroom)
Dustin Nay  (Big Leap Meeting Room - 2nd Floor) Sam Fonoimoana (Content Hook Meeting Hall - 3rd Floor)
3:30 pm
Expo Time (Keynote Prep)
3:45 pm
Keynote Speech by Duane Forrester (Main Ballroom)
4:30 pm
Keynote Speech by Lee Odden (Main Ballroom)
5:30 pm
Cocktail Hour & Live Concert by Foreign Figures
7:00 pm END

Digital Marketing Conference: Expanded Agenda for September 2, 2015

print version of agenda

Haven't Registered Yet?  Registration Closes Soon -
Click Here to Reserve Your Seat.

We had a great turnout at this month’s SLC|SEM event. It was great to see so many new faces and we’re excited to see the community growing. This month’s event was all about data. We heard from Luciano Pesci of the Utah Community Research Group and Emperitas, as well as Aaron Bird from Bizible. Both Luciano and Aaron gave everyone some great actionable insights into incorporating data into your business model. Here are some of the best highlights from the event.