Beyond Vlookups: The Marketing Data Analytics Stack

Sam Fonoimonana, Chief Analytics Officer at Stoke Analytics, spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data.

In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline -

The Ultimate Guide To Programmatic Display Advertising

Our first speaker of the evening was Bryan Duffin.  Bryan Duffin is the Director of Paid Advertising for Avalaunch Media, and is a passionate digital marketer with expertise in AdWords, Bing, Facebook, YouTube, LinkedIn, Amazon, various Programmatic tools, and more.

Establishing a Marketing Mix for High Growth Stages

How to Use UX & AI to Improve User Experience

Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.

Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.

Marketers from all over Utah gathered together in Salt Lake last week in Club 50 West to kick off SLC | SEM in 2018. Elisabeth Osmeloski, co-founder of SLC|SEM, started the meeting going over industry statistics between males and females. There was gender comparison of education, experience, and salaries across the industry.

John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer (Credo). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did.

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!