The Utah DMC Blog

As digital marketers, we often hear our clients ask, “How can we get more sales?” The answer to this question is often complicated and involves a lot of moving parts. In her presentation, Heather Cooan explains that there is a “simple” answer to this sales question: marketing automation.  

In Heather's presentation, she mentions that 73% of leads that go to the sales department are not “sales ready,” which results in no sale. Why is this? Heather is convinced it is because businesses are not utilizing marketing automation. They are not nurturing these leads, but rather throwing them all at the wall and seeing what sticks. There is a better way: marketing automation.

The Co-Founder & CMO of Terminus, Sangram Vajre, has quickly built a reputation as one of the leading minds in B2B marketing. In 2018, he was named as one of B2B News Network’s Top 21 B2B influencers to watch. He is the author of “Account-Based Marketing For Dummies” and is the creator of the #FlipMyFunnel philosophy.

Vajre came to the 2018 Utah Digital Marketing Collective to share some brutal truths and key takeaways. Discover the 3 stages of the authenticity curve and how you can flip the funnel for your company.

Rand Fishkin, founder of SparkToro and Co-Founder of SEOmoz, spoke at the 4th Annual Digital Marketing Conference on The Search World SEO in 2018. In his presentation, he talked about what has changed in the way people search the web, how search engines serve results, and the impact that has on marketers.

Rand opened his presentation to talk about the misleading data that marketers (and customers) have run into during searches. Because of this, it is hard to know which data is trustworthy. The key, according to him, is to use a marketing analytics platform, such as Jumpshot, to collect unbiased data (and gain more visibility into what is really going on and where people are performing their searches).

Bart Sharp is the senior vice president of marketing for the Utah Jazz. He oversees the media and promotions, creative services, digital services, customer analytics and research, and the youth program.  

Jim Yu is the founder and CEO of BrightEdge, a global content performance marketing company. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform. This award-winning SEO platform, powered by a sophisticated AI and machine learning engine, is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe.

Joel Klettke is obsessed with content, and for good reason. He knows that your page content is either what keeps people engaged and active participants with your brand or what sends them away to search elsewhere. His steps on how to stop “killing” your copy will help you write more persuasive and meaningful content that will actually help your readers and convert them into customers.

Kellie Gibson is part of the research team at STAT Search Analytics and has been heavily involved in SERP research for the last three years. She shares her research through her writing and recently joined us for DMC 2018 to reveal her findings regarding featured snippets.

Sam Hirbod is the Principal Inbound Agency Strategist at Hubspot. He has worked with over a thousand organizations in both the public and private sectors, enabling growth by helping them build actionable goals based on data. A Swedish native, Sam has international experience, having worked jobs in Sweden, Ireland, and the U.S.

In this presentation, he shares his perspective and experience on where content marketing is headed, and how to get ahead of the curve.

Larry Kim is currently the CEO of Mobile Monkey which is a Chatbot building platform for businesses to use and has one million users. In his earlier career, he started Wordstream in 2008 which was acquired by Gannet for $150 million earlier this year.

5 Powerful Google Scripts

Robert Brady, Founder of Righteous Marketing, was the first speaker of the evening. Robert shared with us 5 powerful scripts that solve 5 common problems, that any digital marketer could implement today. These scripts only require copy/paste into an account.