The Utah DMC Blog

Bryant Garvin is the
 CRO & Mobile Evangelist at Bryant Garvin Consulting. He is passionate about helping companies improve their mobile user experience & employing strategic conversion rate optimization tactics to make huge gains in revenue. In his presentation, he shared his tips for how to explode revenue with conversion rate optimization. Bryant started by asking the audience, "How many of you have ever said, 'I can send you all the qualified traffic in the world, it’s not my fault if it doesn’t convert'? I’ve said that before too. If the experience on the site sucks, they’re not going to convert and it’s not my fault." After going through this same cycle over and over again, he decided to do something about it. Bryant is very passionate mobile CRO. He'll have his laptop in front of him and still choose to tweet from his phone. But mobile experience is something even the big dogs don't get right. For example, even Sprint gets it wrong on their mobile site. How does a mobile company have a bad mobile experience? He said, "44% of the Fortune 500 are still not mobile friendly. To me, that smells like big opportunity." Bryant gave an example of just how big of an impact mobile CRO can have by sharing a client success story. In September 2014, only 19% of sales came from mobile and it had the highest CPA. In February, sales are up to 51% and it’s the best CPA. On top of that, there was a 924% increase in mobile conversions. A responsive site isn’t enough. You need to think about mobile a little differently. It just takes a little bit of code to have a dramatic change on user experience. People want to know, “What should buy, and why should I buy it from you?” Here, the KISS motto comes in handy. Don’t make users think! If there’s a ton of data to sort through, limit the options. Make it easy for them to decide. Bryant ended with these 3 parting thoughts:

Rob Johnson

The Top 5 Mistakes I Made Replatforming A Multimillion Dollar eCommerce Website
During one of our breakout sessions, we had the pleasure to hear from Rob Johnson at Deseret Book. Rob’s presentation was titled “The Top 5 Mistakes I Made Replatforming A Multimillion Dollar eCommerce Website.”
Rob was in charge of transitioning the 10+ year old Deseret Book eCommerce platform to a new one—one from this century. So far in 2015, they have had their hands full of different tasks to get this new platform up and running.
So far in 2015 they:

Duane Forrester has over 15 years’ experience in the search, social and digital marketing fields, and is also the author of 
How To Make Money With Your Blog and
Turn Clicks Into Customers. He has a background in SEO, PR, and marketing. Duane spoke to us about the quickly changing ways that we interact with data and machines, and how we as marketers should pay attention.

For our final keynote of DMC 2015, we were honored to hear from Lee Odden, the CEO of TopRank Online Marketing. In addition to hearing from Lee, all of our attendees were given a copy of his book,
Optimize. Lee spoke to us on being the best answer through integrated marketing campaigns. Instead of optimizing to search, Lee has decided to be accountable to experiences. Things have become a lot more complex, and there’s a lot more data to consider than ever before. This is confusing not just for marketers, but also for customers. Here are Lee's best tips for creating great experiences online.

We did it! SLC|SEM pulled off our first all-day digital marketing conference. We had an awesome time connecting with Utah’s digital marketing community and we hope to make this an annual event. A huge thanks to everyone who made this possible—attendees, sponsors, SLC|SEM board members, and of course our outstanding speakers. One of our favorite parts of the day was seeing the variety of attendees. Some were SEOs, some were business owners, some were social media gurus, some were UX developers, but everyone was invested in digital marketing in one way or another. It was an important reminder that our industry thrives on these diversified skill sets. We all have something to bring to the table.

We had a great turnout at this month’s SLC|SEM event. It was great to see so many new faces and we’re excited to see the community growing. This month’s event was all about data. We heard from Luciano Pesci of the Utah Community Research Group and Emperitas, as well as Aaron Bird from Bizible. Both Luciano and Aaron gave everyone some great actionable insights into incorporating data into your business model. Here are some of the best highlights from the event.

Thanks to our generous sponsors, this month’s SLC|SEM event was free to members and non-members alike. We enjoyed the opportunity to meet new faces in the digital marketing community. This month’s event featured speakers from Conductor and Logitech and focused on the importance of product ideation. Here are some of the best takeaways from the event.