The Utah DMC Blog

How to Reverse Engineer Your Content Marketing Plan

Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign.

Alan Bleiweiss is a search engine optimization and internet marketing expert, blogger, author, and industry speaker.In his talk, Alan discussed sustainable SEO and ensuring you have a system in place to succeed. To do this, you need to

Are you Ready for Voice Search?

Purna started out her presentation by recounting a memory in her life when she was in a motorcycle accident. She fell off the motorcycle and badly injured her hands. At this point, it was nearly impossible to use her hands. Using her phone was far too difficult, so instead, she started using the voice command function on her phone. While voice search wasn’t commonly used before the injury, it was a very helpful resource when hands weren’t available. The experience of using voice search on a phone, led Purna to explore the growth and potential of voice search in the future.

How Adobe is Fighting Corporate Disillusionment with Social Media

Cory Edwards is the Director of Social Media and Content at a small company called Adobe. Ever heard of of ‘em? 😉 In all seriousness Cory shared some phenomenal insights into how his team at Adobe is approaching social media and “fighting corporate disillusionment with social media.” His presentation discussed both their internal and external efforts, gave insights into their strategy, and even highlighted specific posts or campaigns they ran.

Cory Henke - Hacking YouTube Advertising to Drive Results

Cory, an expert in Facebook and YouTube advertising, took the stage and shared a few key insights into the YouTube platform, and why it’s an effective vehicle for reaching your organization’s audience.

Our most recent SLCSEM event was held at the Salt Mine in Sandy, Utah. A collaborative working space for small and big teams alike, it served the perfect setting for the speakers we had in store that evening. 

A Road Map to Analytics Mastery

Annie Cushing is the founder of Annielytics, specializing in web analytics, SEO, PPC, social media, and competitive analytics.

Master This  in Ecommerce PPC (Before Google Changes It All Again Next Year)

Kirk Williams is a very experienced PPC search engine marketer with some serious ecommerce chops. Much of Kirk’s presentation focused on Product Listing Ads, or PLAs, as Google Shopping is playing a more significant role and was incredibly useful for SLC|SEM attendee working in the ecommerce space in ecommerce. He specifically address campaign setup, the role of RLSAs in ecommerce, labels, and bidding tactics specific to PLAs.

Social Ads Strategies That Capture Audiences & Convert

JD Prater is a Senior Account Manager in charge of training and education at Hanapin Marketing. His session focused on how to build a social strategy that works. Oftentimes, social is treated too much like search, Prater noted. If you want to build a successful campaign, then you have to go down a 3-step path:

Susan Wenograd – Mastering the Tools and Tactics of Google Display

As the third speaker of the day, Susan Wenograd, Partner in Search Engine Marketing at Five Mill, Inc., spoke about how to master the tools and tactics of Google's Display Network. “Display advertising works,” Wenograd began. “We’re not spending money to just spend money. It works, if it’s done right.” Wenograd continued that the best way to take advantage of display advertising was to use two different types of ad targeting: by site and by people.