The Utah DMC Blog

More and more video is becoming a more important part of marketing, and it can have some significant return on investment in terms of branding, driving website traffic, and even driving conversions. SLC|SEMers were treated to fantastic presentations from two local video experts, Grant Thompson and Jace Vernon.

We kicked off another exciting SEM event this month with an insider’s look into Brand Storytelling. This event featured Cheryl Snapp Conner of SnappConner PR and Ryan Goodwin of LifeVantage, two engaging speakers who left our audience feeling inspired, empowered, and better prepared to tell animated brand stories of their own.

SEM-ers from the Wasatch Front were treated to two fantastic presentations last Wednesday. Keeping with recent trends we were able to snag both a local and a national expert, this time tackling both paid search and social media advertising.

Digital marketers from up and down the Wasatch front dove into the organic side of social media for our latest event, Social Media Selling & ROI featuring Kristy Honsvick of Admin Ease and Gabe Villamizar of HireVue. The event was focused on honing in on the appropriate social platforms for your business or brand as well as leveraging your personal accounts to “sell” on social media.

This month, we had the awesome opportunity learn about the future of paid search from Larry Kim of Wordstream and Robert Brady of Clix Marketing.

Happy Holidays from SLC|SEM! We had a wonderful time celebrating with everyone at our holiday lunch and mixer, hosted at Club at 50 West. We joined with several other Utah marketing groups to network and participate in a food drive for the Utah Food Drive. A special thanks to the following groups for joining us:

For November's event, we enjoyed an encore of some of our favorite speakers from
DMC 2015. The event was held at the Salt Lake City's
Church & State, a nonprofit community-managed entrepreneurship center housed in a historic renovated church.
We heard from Bryant Garvin at CRO & Mobile Evangelist at Bryant Garvin Consulting, who focused on how to explode your revenue through conversion rate optimization. We also heard from Rick Galán, Director of Digital Marketing, Blendtec, who spoke to us about building reports that are valuable, efficient and effective. Check out the following recaps to read more about their presentations:

This month we got to hear from the #PPCChat experts, who emphasized two areas that we often overlook in our agencies. Melissa Mackey is the Search Supervisor at Gyro, the largest independent B2B agency in the world. She spoke about what your clients want to know about PPC strategy. And Susan Wenograd, who has made a name for herself in the Fortune 500 club, shared what she focuses on with her clients.

Luciano Pesci, CEO at Emperitas and Professor at the University of Utah brought his A game as the first speaker for the Big Leap Room breakout session. Luciano teaches a variety of economics and statistics classes which explains his heavy emphasis on data and data analysis in his presentations.
Luciano emphasized that nowadays everything is connected and that the layperson has no idea how much data currently influences and will influence our lives in the future.
The purpose of his presentation was to show that there is a personal step that can be taken when doing product development and marketing in general; a qualitative step to gathering data that makes it so you don’t have to guess.
Here are some of the research and data collecting steps Luciano outlined: