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The Utah DMC Blog

Utah DMC: PPC Night - February 2020 [Recap]

It was a lovely evening at the ZAGG building in Midvale and the room was full of energetic digital marketers ready to expand their knowledge in regards to PPC. The Utah DMC brought in local talent, Kyle Shurtz from Avalaunch Media, and Navah Hopkins, the Director of Paid Media at Hennessey Digital in Boston, MA.

Topics: Event Recaps ppc

All About Agencies | Utah DMC Recap – January 2020

We had a great time on Wednesday, January 15th as we spent the evening learning from some fantastic leaders in the marketing industry. Appropriately dubbed “All About Agencies”, SolutionReach provided the venue for the event which hosted  Jesse Semchuck, Director of Acquisition, from Traeger Grills and Jeff Allen, President of Hanapin Marketing.

Topics: Event Recaps

Video Marketing in a Multi-Platform Era | Utah DMC Recap - December 2019

The Utah DMC, or Digital Marketing Collective, invited members, students, and digital marketing professionals in Utah and the surrounding area to their monthly event this month to learn more about video marketing. The event, titled “Video Marketing in a Multi-Platform Era” brought Stephen Walter and Travis Chambers to the stage to share their insights, stories, and knowledge of working with video marketing to all those in attendance. 

Topics: Event Recaps

Paid Media in a B2B World | DMC Recap November 2019

It was a wonderful turnout for our last Digital Marketing Collective event where we had the chance to hear from Emma Franks, a Senior Account Manager at Hanapin Marketing, and Andrea Cruz, a Digital Marketing Manager at KoMarketing.

Topics: Event Recaps

Let’s Talk ECommerce | DMC Recap October 2019

Utah Digital Marketing Collective (DMC) provides business owners, marketing professionals, entrepreneurs, and marketing enthusiasts education and collaborative resources to interact with others in their surrounding networks of Salt Lake and Utah County. The goal is for us all to achieve better results from our online marketing efforts. 

Topics: Event Recaps

PPC Night: The Next Frontier in Marketing | Utah DMC Recap – September 2019

Every digital marketer knows and understands the importance of pay-per-click (PPC) marketing and its impact on businesses around the world. PPC is becoming increasingly more important, so much so that DMC’s September event was dedicated solely to PPC marketing. Here are some highlights from the expert presentations given by Duane Brown and Frederick Vallaeys.

Topics: Event Recaps

Dennis Yu | Utah DMC Conference Recap – August 2019

Facebook - Cracking the Code with Dennis Yu

Dennis Yu gave an enlightening presentation at the annual DMC conference about Facebook and how to crack the code that is Facebook.

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing agency that focuses on providing education to young adults at no cost. Dennis has been featured on CNN, The Wall Street Journal, New York Times, and several other prominent publications. 

In his presentation, Dennis starts out by talking about the ACC Funnel and how people are born to be great sequential storytellers. This is the theme throughout his entire presentation so it is important to understand what the ACC Funnel is.


Topics: digital marketing utah Event Recaps strategy DMC facebook

Dan Gingiss | Utah DMC Conference Recap – August 2019

How A Remarkable Customer Experience Can Be Your Best Marketing [DMC Recap]

Dan Gingiss brings 20 years of experience to his presentation on How A Remarkable Customer Experience Can Be Your Best Marketing. If you adhere to Dan’s expert tips, you’re sure to wrack in some valuable free publicity and develop a voice that will better resonate with your target audience.

Topics: digital marketing utah Event Recaps strategy artificial intelligence DMC customer experience

Jeff Sauer | Utah DMC Conference Recap – August 2019

Saving Hours with Google Data Studio [DMC Recap]


Jeff Sauer is the Founder of Data-Driven, agency owner, business coach, blogger at Jeffalytics, lecturer, and a digital nomad. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and "best of" lists. Jeff has had 15,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.

Topics: digital marketing utah Event Recaps strategy Google DMC google data studio

Duane Forrester | Utah DMC Conference Recap – August 2019

How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement, with Duane Forrester [DMC Recap]

Duane Forrester gave an insightful presentation at the 2019 DMC conference titled, “How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement.”

Mr. Forrester is the VP of Industry Insights at Yext. And has experience with machine learning from his years working for Bing, Microsoft, Search Engine Land, and more.

So how is machine learning changing the world?

Topics: digital marketing utah Event Recaps strategy artificial intelligence DMC machine learning