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The Utah DMC Blog

Game Changing Content & LinkedIn Video Strategy - November 2018 Recap

The Utah DMC hosted Game Changing Content & LinkedIn Video Strategy on November 14, 2018, at the Adobe Campus in Lehi. This presentation featured content strategist Paxton Gray and LinkedIn video strategist Anthony Ambriz. Gray and Ambriz are both passionate about creating great content wherever it’s used and enjoy teaching and consulting with others on how they can improve their content strategy in an increasingly competitive market.

Topics: content marketing

Give Your Content a Sense of Repurpose with Casie Gillette [DMC Recap]

Topics: content marketing DMC2017 casie gillette

Let the Content Network for You & Taking On Giants [Recap]

James Dayton, Creative Producer at Jamestown Films

The October SLC | SEM event kicked off with James Dayton, from Jamestown Films. Jamestown Films is a film production crew that’s been behind some recent marketing videos that have gone viral. The focus of their work is the content they produce for their clients, and they seek to elevate the brand of anyone who requests their services.

Topics: Event Recaps business content marketing

Jonathan Maberry | DMC 2016

Good Guys Finish First

Jonathan Maberry is a New York Times best-selling author, editor, and comic book writer for IDW, Marvel, and Dark Horse. He has also spoken at DMC before.

Jonathan started out his talk by discussing information. He said that even with all of the information available today, we either let that change us, or we go back to your old ways of thinking. It’s a challenge of life. With all of the information available to us today, we have a choice on what we accept.

Topics: Event Recaps DMC2016 content marketing

Justin Champion | DMC 2016

How to Reverse Engineer Your Content Marketing Plan

Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign.

Topics: Event Recaps DMC2016 content marketing

Marcus Sheridan | DMC 2016

How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the Digital Age

Friday morning’s session opened up with a bang, and to say that web marketing guru, Marcus Sheridan has a bit of passion for what he does, may be the understatement of the year. The very energetic Sheridan opened up his session with the question, “What business are you in?” After a few non-plus answers and some clarifications, Sheridan then asked if, as marketers, we were in the same business as a car salesman. Many laughed and made a few car salesman jokes, but Sheridan continued, wondering why is a car salesman considered the “lowest of the low”?

Topics: business DMC2016 content marketing