The Utah DMC Blog

The Digital Advertising Revolution: Optimizing Your AdWords for Maximum Profit

Bjorn Espenes is the CEO and founder of Finch, a PPC bid management software. As such Bjorn’s presentation was about the impact of  programmatic advertising on the SEM industry. To illustrate his point, Bjorn talked about how Google Adwords is the world’s largest buying market citing the fact that there are over 3.5 billion searches on Google each day. Furthermore, each search presents the issue of a single buyer and multiple suppliers. In this environment a paid search marketer needs to know which clicks will be profitable to be successful. Enter Finch.

Susan Wenograd – Mastering the Tools and Tactics of Google Display

As the third speaker of the day, Susan Wenograd, Partner in Search Engine Marketing at Five Mill, Inc., spoke about how to master the tools and tactics of Google's Display Network. “Display advertising works,” Wenograd began. “We’re not spending money to just spend money. It works, if it’s done right.” Wenograd continued that the best way to take advantage of display advertising was to use two different types of ad targeting: by site and by people.

Think Broad. Mine Deep. Explain Simply. Effective Storytelling with Data Analytics

Luciano Pesci is the CEO and founder of Emperitas, a local research and data analytics, firm. He also teaches probability and statistics and economics classes on why businesses fail at the University of Utah where he is also a PhD candidate. Luciano is one smart guy and he knows what he’s talking about when it comes to data.

Brad Geddes opened up DMC 2016 with his training on Advanced AdWords. Geddes is the official Google AdWords Seminar Leader and has conducted more than 60 officially Google-supported AdWords Seminars for Success.

More and more video is becoming a more important part of marketing, and it can have some significant return on investment in terms of branding, driving website traffic, and even driving conversions. SLC|SEMers were treated to fantastic presentations from two local video experts, Grant Thompson and Jace Vernon.

We kicked off another exciting SEM event this month with an insider’s look into Brand Storytelling. This event featured Cheryl Snapp Conner of SnappConner PR and Ryan Goodwin of LifeVantage, two engaging speakers who left our audience feeling inspired, empowered, and better prepared to tell animated brand stories of their own.

SEM-ers from the Wasatch Front were treated to two fantastic presentations last Wednesday. Keeping with recent trends we were able to snag both a local and a national expert, this time tackling both paid search and social media advertising.

Digital marketers from up and down the Wasatch front dove into the organic side of social media for our latest event, Social Media Selling & ROI featuring Kristy Honsvick of Admin Ease and Gabe Villamizar of HireVue. The event was focused on honing in on the appropriate social platforms for your business or brand as well as leveraging your personal accounts to “sell” on social media.

This month, we had the awesome opportunity learn about the future of paid search from Larry Kim of Wordstream and Robert Brady of Clix Marketing.