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The Utah DMC Blog

Marcus Sheridan | Utah DMC Conference Recap – August 2019

Creating a Culture of Video in Your Organization with Marcus Sheridan [DMC Recap]

If you didn’t get a chance to attend Marcus Sheridan’s lecture at the Utah DMC last Friday, we’ve got you covered! This article will recap everything Marcus went over in his presentation, “How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization.”

Topics: digital marketing utah Event Recaps strategy DMC visual sale content

3 Types of Remarketing with Quora Ads

When it comes to advertising, I love remarketing. First off, you can target very specific
audiences. These are audiences that have been to your website, maybe you have their email list,
and as a way for you to then go a little further and be cost-effective with your advertising. When
you're targeting an audience that's already warm to your brand you're going to get higher
conversion rates, better ROI and you're going to be able to build your brand.


Topics: digital marketing utah DMC Guest Post quora Remarketing

SEO Night | Utah DMC Recap – July 2019

If you didn’t get a chance to attend SEO Night, you missed out on some great information! We learned some great SEO insights from our guest speakers, Dale Nguyen from Multifuse and Francois Goube, CEO of Oncrawl. Here are some highlights of each presentation.


Topics: digital marketing utah Event Recaps strategy DMC linkbuilding googlebots crawling

Search, Social & Attribution | DMC Recap June 2019

Utah DMC or Digital Marketing Collective is an organization for digital marketers in Utah and the
surrounding areas. They strive to provide opportunities for continued learning, networking
opportunities, and training for those who are interested in furthering their marketing experience
and knowledge. This month, we had the opportunity to hear from Mark Irvine and Simon
Poulton. Mark Irvine is an extremely successful marketer who is responsible for creating
WordStream’s data-driven industry research, as well as analyzing and spotting data on Google,
Bing, and Facebook ad accounts. Simon Poulton is the current Vice President of Digital
Performance at Wpromote where he oversees Analytics Development, Data Analysis, Data
Science, and Solution Architecture team.


Topics: digital marketing utah Event Recaps DMC search social attribution

DMC Blog Recap: Social Media Tips and The Emergence of Quora as a Powerful Digital MarketingTool

This last Wednesday I had the opportunity to attend a Digital Marketing Collective conference, Gettin’ Down with Social. We got to hear from two experts in the field: Haley Fields, CEO of Orenda Marketing, and JD Prater, the Quora Evangelist as he was referred to in his bio. As one that is not very involved in social media marketing, it was interesting to dive into that realm as an SEO specialist and pick up some helpful tidbits to better understand the target market and the potential customer base.


Topics: digital marketing utah Event Recaps social media DMC quora

SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky [DMC Recap]

This month’s DMC event featured Elli Bishop and Bill Slawski, two digital marketers with impressive backgrounds of success. At April’s DMC event, Elli shared her insights into what makes a great outreach specialist and how to hire one, and Bill covers phrase-based indexing and how Google patents can provide greater insights into the Google search algorithm.
 

Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?

Elli Bishop has been handling B2B and B2C digital marketing for the past 8 years and knows what it takes to take a strategic approach to content creation. She’s a master at outreach and has worked to build up Clearlink’s outreach team which now has over 20 amazing marketers. Elli’s experience with content and outreach has helped her understand exactly what it takes to have a successful outreach campaign, and how you can find the best people and process for outreach as well.


Topics: digital marketing utah Event Recaps seo DMC

Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.

Hold on, because I’m going to make a very bold statement.

I believe that every digital marketer should know about Facebook Messenger marketing with chatbots.

Why do I say this?

Because Facebook Messenger marketing is both the largest and most targeted marketing channel. It possesses the highest engagement rates and wields the greatest potential. When combined with Facebook Messenger chatbots allow you to unleash this potential at scale.

Topics: facebook facebook messenger Guest Post chat bots

Marketing Automation in 2019 - March 2019 [Recap]

Presented by Micaela Wright and Ian Shields

It was a wonderful evening to be at the beautiful office of Lucid to learn from our marketing automation gurus, Micaela Wright from Lucid and Ian Shields from Artemis Health.

Topics: marketing automation

New Rules of Marketing - February 2019 [Recap]

Our first speaker was Michael Salamon.

He covered trail assessments and condition surveys or TRACS. Most of his experience is in UX/UI and he partners with wearelousy.com. He came up with his three-step training because he keeps running into the same problem. No one has a post-purchase plan in their customer journey.

Topics: marketing

Dominating Paid Search - January 2019 [recap]

Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala

Dominate Paid Search Results with Amazon's Help

Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.

Topics: ppc advertising